When running your firm, you likely don’t have an abundance of time or resources, but the good news is you don’t need too much additional time when adding social media to your plate. Social media is an easy, free, and efficient way to find your new clients: you just have to know the best social media platforms for lawyers to get started with. These are our picks for the easiest and most effective ones to use.
Why is social media marketing for law firms so important?
By sharing recent case victories or briefly touching on legal topics in your area of expertise, you can increase your brand awareness, show off how much you know, and attract new clients. As little as a few hours a week can make a difference, simply because many attorneys have no social presence at all. Combined with a solid legal SEO strategy, it can mean an ongoing referral source.
Simply put, people want to see that you’re attentive to and present in your community and tapped into the issues that matter to them. Social media allows you to do that.
What are the best social media platforms for lawyers?
Maintaining social media for law firms doesn’t have to be complicated or overly time consuming.
Your particular area of practice will determine the best platforms for you, but these are a great place to start.
With more than two billion active users around the world, Facebook is a “must” for any business. This is where you’ll find your largest audience and a lot of community chatter. Consumer-focused lawyers will benefit most from Facebook because it’s a great way to stay engaged and spot the issues that are highly-relevant in your area.
If you’re interested in gaining more followers (which could mean potential clients), Facebook ads are also easy to create and manage. While you do have to pay for these ads, you can choose virtually any amount to invest. Even $100 a month in targeted ads can make a substantial difference in driving traffic to your page.
Much like Facebook (because it’s owned by it), Instagram has a large audience that does trend younger. Depending on the type of law you practice, this could be helpful. For example, DUI or paternity cases typically involve a younger demographic. If this is your primary focus, Instagram may prove to be valuable.
You should be savvy with photography or graphic design since every Instagram post revolves around visuals, rather than simple status updates. Post statistics, quotes, and even snippets of legal advice on Instagram. Use hashtags (a mixture of local and industry-specific ones) to extend your reach. In the end, getting creative can really pay off on this platform.
If you primarily get referrals through other attorneys, LinkedIn is a great place to make more meaningful and valuable connections.
It can be much quieter than other social media platforms, but LinkedIn is a great tool for connecting with other firms and industry-adjacent professionals, like financial advisors or realtors. It also performs 277% better than Facebook and Twitter when it comes to actually generating leads. That means every visitor to your profile offers serious potential to new client opportunities.
If you have a bit more time, join LinkedIn groups that are relevant to your area of practice and “listen” to what people are talking about in your industry. Take any opportunity to chime in and offer your expert opinion on issues in your area. You never know who may need to call on your services.
Video is rapidly becoming important as YouTube continues to grow. In fact, it has replaced Facebook as the second most visited website in the world, second to Google. Law firms that use video typically see a 41% jump in traffic to their site.
Video is intimidating, but it can be easy. Create a simple video introducing yourself or give an overview of a common question you receive to show that you’re knowledgeable about your area of the law and passionate about helping your clients. All you need is a smartphone with a tripod or steady base, great lighting, and a quiet room.
YouTube is also a great place to share testimonials. Find a few clients who are well-spoken and open to sharing about a positive experience with you. Again, it doesn’t have to be fancy!
Twitter revolves around words, but quick messages make for a lot of noise. If you can stay focused and sort through it all, Twitter can help you engage with your target audience.
Hashtags and trends are a great way to see and be seen on Twitter. Use them to research your focus and learn more about the issues in your community. If you see somewhere to jump in and join the conversation in an organic and professional way, you can increase your online visibility and connect with your local thought leaders.
Best social media platforms for legal research
Social media isn’t just for interacting with current and potential clients, it’s also a great research tool. You can learn a lot about your community and the issues people are facing through various social media websites. Simply put, people often use social media to vent. Use those insights to offer new services to your clients.
Beyond the previously mentioned social media platforms, these are a few more that can help you continue to learn about your community:
Avvo: Browse the free legal Q&A section for questions being asked in your region and ensure you fill out your profile so new clients can find you
Reddit: This news aggregator can provide hundreds of threads on various legal topics and questions, both on a national and local scale
Quora: The website connects people with knowledge by allowing users to pose questions about a variety of topics
Yelp: Your firm may already be listed, so it’s important to monitor your own reviews, fleshing out your firm information, while also watching for potential legal issues people may have with other businesses
NextDoor App: While you will be limited to your specific neighborhood, this app is a great way to monitor concerns in your community in real time
Getting started is the first step. Ease into your social media use before developing a plan. When you’ve got the hang of it, create a routine and stick to it. Quality is more important than quantity when it comes to any social media platform.
Still not sure where to begin? At NIVAN, we know you don’t have time to sit on social media all day. You do important work for your clients. We can help you create a simple social media strategy or actively manage your social media campaigns. The NIVAN team can also help you find new technology solutions to streamline your firm’s marketing or administrative needs and help you implement those solutions.
To find out more about how we can help with social media marketing for your law firm, get in touch today.