It’s safe to say that 2020 has been an exceptional year on a variety of levels. From a global pandemic to a wild election ride in the U.S., we are heading into 2021, shaking our heads and wondering what’s going to happen next. One thing’s for sure: regardless of what happened last year, law firm marketing statistics, 2021 edition mean getting creative about how you get the word out about your firm. Here are 20 law firm marketing statistics to consider for 2021.
Law firm marketing remains essential
With many people working remotely, now more than ever your law firm needs to take steps to stand out from the din of the internet (where everyone is hanging out in their PJs these days).
Here are ten legal marketing statistics that illustrate that point.
Don’t sleep on developing a digital marketing strategy. This might include social media, a properly optimized website, and an email marketing campaign. If you have one, you are 313% more likely to report success in your firm.
2. Visual content is surging
A solid visual helps website visitors and social media followers remember your content for up to three days. Video remains the primary form of visual content on social media, but you cannot argue with the power of a gorgeous photo.
3. Your website is still a crucial piece of the puzzle
And finally, Google still rules the roost when it comes to search, capturing almost 75% of all search traffic online. Show up on a Google search, and you’re halfway there.
Add these new insights to the legal marketing statistics from 2020 (many still hold true!). If you haven’t already, it’s time to check in with your digital marketing team to see how you’re holding up.
COVID-19’s effect on legal marketing
And speaking of holding up, let’s consider the elephant in the room and its effect on nearly every aspect of our lives in 2020: COVID-19.
The pandemic has permanently changed the way courts conduct business. From excusing elderly people from jury service to holding video proceedings or shutting down completely, the justice system is limping into 2021, bruised and battered but adapting as best it can.
Law firms are uniquely suited to weather downturns and upheavals, but not without a few scrapes and scratches. The most flexible and innovative law firms will use this opportunity to reach an even wider base of clients. Here are five statistics that set you up to pivot in 2021.
COVID-specific content adds authentic value to your website. If you have a website with landing pages that don’t detail your response to COVID-19 (and any specific areas of service), folks might just click on by.
4. New industries are popping up
Legal document preparation services are gaining in popularity as we move into 2021. More people are looking for socially-distanced ways to handle legal paperwork—without hiring full representation.
5. Video conferencing is the most popular tool
With most law firms moving to remote work in 2020 (and many staying there), videoconferencing has become the most popular tool lawyers use to stay connected with clients (and each other).
Social media is changing… but it’s still key
Social media is getting more visual, moving towards a storyline, and captivating potential clients now more than ever. Just like COVID, social media isn’t going anywhere, anytime soon. It’s time to consider all of your options.
These five law firm marketing statistics continue to highlight the importance of meeting clients where they already are: online and scrolling.
Is your firm venturing on to TikTok? In less than a year, TikTok’s user base has expanded in the U.S. by 93%. It’s the social media platform of choice for younger millennials and all of Gen Z.
4. TikTok may be cool, but LinkedIn is where the decision makers are
With 61 million senior-level influencers and 40 million decision makers, LinkedIn remains a great place for social media marketing. For your firm, it’s a great place to make professional connections or build referral relationships.
Even if your head is reeling with these law firm marketing statistics, 2021 can still be a great year. With experts on everything from developing content for your site, managing your social media, implementing the latest legal technology, and designing a website from the ground up, NIVAN can help.