Maybe you never thought of yourself as a marketer, but if you have a small business or law firm, that’s exactly what you have to be. Fortunately, there are many law firm marketing tools that can help streamline processes, automate key tasks, and free up more of your time. Here are 18 of our favorite law firm marketing tools that are affordable (or even free!).
What it does: The entire suite of Google products seems custom-made to make your life (and marketing your law firm) easier. Google Analytics analyzes how your website is doing – its rank, visitor activity, and well-performing keywords.
Ease of use: Debatable. Using the simple functions of Google is easy, but really diving into the data and acting accordingly can be more complicated. Google does offer ample tutorials, forms, and FAQs for support.
What it does: HootSuite allows multiple people to post updates to social media on the same account, nearly automating your law firm’s social media posts across Twitter, Facebook, Instagram, and more. You can also schedule posts in advance, consolidating your social media time into one space during the week.
Ease of use: Super easy. Learning curve is not steep, and the more you use it the easier it gets.
What it does: Lexicata is a law firm marketing technology that tracks your client interactions from their first phone call or email contact (and everything in between!). This completely (and securely) simplifies the process of client data management.
Ease of use: There are a lot of features, but the form builders and other technologies are intuitive and easy to use.
What it does: Moz makes sure that your business listings are accurate and up-to-date, whether you have one location or 100. This is especially good for helping to increase your presence in local, organic search results.
Ease of use: Very. Just type in your info to get started.
Cost: Start with a free listing report and go from there, with both free and paid options.
What it does: Google Trends tracks what internet users are searching for, all across the globe. Enter a search term to see what’s trending in your industry or state, or compare search volume over time.
Ease of use: If you can type, you can locate what’s trending.
What it does: While it won’t mix up your rum drinks for you, the Hemingway app will help you write better content for your law firm (from newsletters to emails to blogs and landing pages) with suggestions regarding grammar and basic writing for clarity.
Ease of use: Depends on how comfortable you are with writing to begin with, but the tool itself is easy to use.
What it does: Manzama tracks all of the news breaking in your industry and delivers it to you in one streamlined package. This helps you track trends and can position you as a thought leader on your law firm’s blog posts and social media outlets. Also great when combined with an email marketing tool to produce regular newsletters for clients.
Ease of use: Very easy. They do all of the research for you!
What it does: This law firm marketing tool monitors what people are talking about and lets you know when they are talking about you. Especially valuable in areas with lots of competition when you are trying to build recognition and position your firm as a leader (or manage your reputation online).
Ease of use: Very. Just search a keyword and get a report.
What it does: Feeling competitive? Ahrefs figures out what your competitors are doing well, then gives you the tools to do it better. They give you keyword, backlink, and content research along with rank tracking and web monitoring.
Ease of use: As with many SEO monitors, it’s easy to use, but understanding the results can get tricky.
Cost: Start with a $7, seven-day free trial
Get help with your law firm marketing tools
You didn’t go to school and labor at the law to become a marketer, but we did. Our job is to make your law firm shine. We can help coordinate a suite of law firm marketing tools to increase traffic to your website and clients to your door.
NIVAN Content offers online marketing for today’s busiest professionals. When you are ready to get your name out there, give us a call.