15 Dec
8 Of The Most Popular Lawyer Review Sites In 2019 | NIVAN

People turn to lawyers during stressful life events. Whether it’s for a divorce, injury, or work conflict, they want an attorney they can trust. In today’s digital culture, positive reviews are essential to attract these potential clients. Read on for some of the top lawyer review sites people are browsing in 2020 and beyond.

What are the most popular lawyer review sites?

The internet is a powerful tool for consumers. Research shows 84% of people trust online reviews just as much as a personal recommendation or referral. What will they find when they type your name into the search bar? This may have an impact on whether they consider doing business with you.

If you’re ready to get started, these are the best attorney review sites. Keep in mind, this often depends on your specific niche, but the following websites are a great place to begin. You can learn more about managing and responding to these reviews in a previous post.

1. Google lawyer reviews

Google has quickly become a giant contributor in the world of online reviews. Why? Google is the most popular search engine in the world.

Finding reviews is effortless for people because your business profile will appear on the right side of the window when they search for you. They don’t even need to click.

How to optimize Google lawyer reviews

By using Google My Business, you can connect with more potential clients through Google Search and Maps. You have control over the information in your business profile, such as hours and contact information.

Plus, you’ll be able to respond to reviews and determine how many people are engaging with your Google business page.

2. Yelp

Yelp isn’t just for finding the best pizza joint in town. People love the approachable and user-friendly format, which makes it a go-to for many consumers.

Due to this popularity, Yelp and your reviews on it will usually be one of the first websites to appear when someone searches for you.

How to optimize Yelp

The benefit of Yelp is the ability to share details about your practice. Include information about the services you offer and how you can be reached. You can even include relevant photos.

Thank the people who leave positive reviews, and be courteous and helpful with any negative ones.

3. Avvo

Avvo was specifically designed for people in search of a lawyer, which makes it an obvious choice. The website lists 97% of all lawyers in the U.S.

Users may search by location or area of practice, making it easy to use.

Note that in 2018, Avvo joined the Martindale-Hubbell family. While these two lawyer review sites are still distinct and separate, that may change with time.

How to optimize Avvo

By claiming your Avvo profile, you can post important information about your practice, including your rates. Plus, you can monitor your reviews and overall rating.

This is also a great place to join the conversation and increase your local visibility by answering questions in the legal Q&A forum.

4. MartindaleHubbell

Martindale-Hubbell began in 1868 as a simple list of one reliable law firm in every city in the U.S.

Today, a unique combination of peer review ratings and client review ratings give potential clients a comprehensive view of your abilities.

How to optimize Martindale-Hubbell

Subscribers may choose up to two reviews with written feedback to display at the top of their client or peer review section. This gives you the power to highlight what you want people to see first.

Interested in learning more? The website has an extensive guide for attorneys looking to build a solid profile.

5. Lawyers.com

This is a free service for individuals and small businesses who need legal guidance, but aren’t sure where to start.

There are profiles for one million attorneys worldwide, as well as articles on a range of legal topics.

How to optimize Lawyers.com

Lawyers.com is considered a top ranking website in the legal community. With that in mind, it’s important to maintain a profile that has complete information about your practice.

Lawyers.com allows potential clients to contact you directly from the website with a form, which is another incentive to make your profile compelling.

6. Better Business Bureau

In general, the Better Business Bureau has a solid reputation for accuracy in reviews and ratings.

Unlike other lawyer review sites, the BBB investigates complaints in order to find resolutions.

How to optimize Better Business Bureau

Your BBB rating has little to do with client reviews. Businesses may earn BBB accreditation after completing a thorough evaluation.

If the Better Business Bureau reaches out to you regarding a poor review, you should always respond. Ignoring complaints can hurt your rating.

7. Facebook

Facebook needs no introduction. There are roughly 2.4 billion Facebook users around the world. Simply put, your current clients and potential clients are probably using it.

How to optimize Facebook

Facebook business profiles are easy to create and maintain. Users are likely to visit your Facebook page because they’re already on the platform anyway.

Ask your clients to head over to your page and leave a review if they’re happy with their experience.


The NOLO lawyer directory can connect potential clients with a list of attorneys who will compete for their business. Alternatively, they also have the option of viewing individual lawyers and connecting with whomever they choose.

With more than one million consultation requests to date, this is a lawyer review site you don’t want to miss out on.

How to optimize NOLO

NOLO gives you multiple options for marketing. You can maintain a basic profile that gives you the ability to publish articles and gain exposure through various directories.

The website also offers a premium membership that comes with targeted marketing ads.

Other legal community resources

Many state bar associations include a roster of lawyers divided by location or area of practice. These profiles typically include a biography, contact information, and details about services offered. Contact your state bar association to make sure your practice is listed with accurate information.

Lastly, don’t forget about hyper-local resources like Nextdoor and Ring’s Neighbors app. These are great places to join the conversation. People are frequently looking for advice and referrals. Plus, it’s a good way to stay in-the-know about the issues that concern people in your community.

A solid online reputation is essential for long-term success. For more help with review management for your law firm, contact NIVAN Content.  From everything from law firm marketing to technology updates, we can help your firm meet the needs of today’s clients.

Our team helps you find new clients and more hours in the day. 

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