Social media means more to your business than just sharing funny cat videos (although we appreciate that as much as the next person!). Sure, we like to connect with our old high school sweethearts and keep tabs on Aunt Edna and her adventures, but for law firms and healthcare, NIVAN’s specialties, social media marketing is the key to building long-lasting relationships with current and future clients. There are three billion people using social media daily. We’d like to introduce you to them.

What is social media marketing?

At last count, there were over 200 social media networks (the exact number changes frequently). At its most basic, social media marketing connects you with your current and potential clients, keeping them informed and growing long-term relationships. Through targeted posts that can include photos, videos, simple text updates, or some combination of media, social media marketing is one of the best to reach your clients where they already are: online.

Each social media platform engages a different demographic with specialized tools, and social media marketing designs campaigns based on the most effective use of each. Content is created and tailored to each platform to encourage engagement in the form of likes, shares, and comments.

What are the benefits of social media marketing?

Social media marketing is one of the easiest ways to:

  • Spread the good word about your business
  • Educate and engage current and future clients
  • Introduce staff or announce changes in your practice
  • Invite people to events
  • Post promotional offers and sales
  • Position yourself and your practice as a thought leader in your industry
  • Connect with other professionals

Using #hashtags and targeted content, social media marketing reaches well beyond your physical geography to connect with people all across the globe.

Even if you have a small shop and just want to better serve your current clients, social media marketing is a great way to provide customers with what they need in a convenient (and portable, in the case of mobile devices) format that they already use.

So it’s far-reaching and portable. Here are five other benefits of social media marketing.

Social Media Marketing For Law Firms | NIVAN

Benefit #1: Social media marketing is integrated

Remember those 200+ social media platforms mentioned earlier? These days, more and more of these platforms integrate, making it easier to use one tool for all of your social media.

For example, MailChimp, known mostly as an email marketing tool, has integrated Facebook ads into their accounts so you can create and post ads from that platform – no need for a separate login. Using MailChimp to create a Facebook ad means you can target your current clients while targeted a similar audience to expand your reach. Similar options abound across different social media sites.

Benefit #2: Social media marketing keeps you top of mind

Whether you want to reach the two billion monthly Facebook users or the one billion Instagram posters, social media keeps you front and center.

Looking for organic reach or sweetening the pot with Instagram story ads? Social media keeps your law firm or healthcare clinic top of mind.

Benefit #3: Social media marketing is digital word-of-mouth

Online reviews on social media has replaced recommendations from family and friends as the number one way that people find healthcare and legal services.

Benefit #4: Social media marketing improves customer service

Traditional business hours are a thing of the past. No one wants to wait for a brick-and-mortar store to open to get their questions answered, and they certainly don’t want to have to travel across town to get help.

Social media allows clients to get help when (and where) they need it.

Benefit #5: Social media marketing fits every budget

You don’t need to have an international company with billon-dollar sales to reap the benefits of social media marketing. Sure, you could spend big money on social media ads, but you can also work hard to cultivate organic connections.

And because the social media landscape is constantly shifting, there is a happy middle ground, too. Hybrid social media marketing strategies are a great place to mind the bottom line while expanding your reach.

What we do at NIVAN Content

At NIVAN, we know you’re pressed for time. We integrate social media marketing into your overall healthcare or law firm marketing strategy for a cohesive, effective, and affordable solution.


We start by listening. Is your goal to increase traffic to your website? Cultivate better relationships with current clients? Add new clients to your roster? We hear you. Whatever your goal is, we can help customize your social media marketing to get you there. We work on all networks, including Instagram and LinkedIn, Facebook and Twitter.

NIVAN develops a social media plan tailored to you and your (ideal) clients. We focus on developing the most effective platforms for your goals versus taking a scattershot approach. Not every social media platform is good for every client. We find the ones your (current and prospective) clients are using and meet them there.

Your law firm or healthcare business is not a cookie-cutter copy of your competition. Neither is our social media strategy for you. Just as the best personal relationships are authentic and meaningful, we believe your business relationships should strive for that, too. How you go about cultivating those connections will be as individual as your business.

With one-on-one consulting, implementation help, and ongoing active, hands-on management for your social media campaigns, NIVAN is with you every step of the way. We don’t believe in the “set it and forget it” model of digital marketing. Our success depends on yours, and we are committed to the work we do together.

Learn more

If your organic reach is good but you want it to be better, we can help move your business into the realm of paid social media ads, including Instagram story ads, LinkedIn posts, and Facebook ads. We can design, implement, monitor, and respond to clients, or we can simply set your ads up and consult as needed.

We specialize in social media for law firms and social media for healthcare so you don’t have to. When you’re ready to reach some of those three billion people on social media, give NIVAN a call.

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